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Affiliate links and MoneySavingExpert.com

February 14th, 2008 · No Comments · Affiliates

Affiliate links. A fantastic way to make money online? Or, as Jason Calcanis argues below, the latest form of internet pollution?

On MoneySavingExpert.com, Martin Lewis marks all the affiliate links in his content with an asterisk in order to main absolute transparency for his readers. It is also worth noting that the affiliate links are added after the content is written and if no affiliate link is available for the service being recommended then the site makes no commission from referrals to that service. He argues that the content of many other financial service comparison sites is driven by which affiliates pay the most.

While keeping the site free to use and free of advertisements, the revenue has also allowed Martin to give away more than £100,000 to charity via the MoneySavingExpert.com charitable fund.

Transparency with customers and giving money to charity? Lovely!

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