I first came across The Green Thing when I realised that one of the co-founders of Zopa – James Alexander – was involved. (James appeared on LovelyCompanies.com a while ago here.) Here’s a video explaining the project in a little more detail:
Meet Green Thing from Green Thing on Vimeo.
Bonus video
Here is Andy Hobsbawm’s TED talk describing The Green Thing as an example of much needed Great Creativity:
