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Advice For Lovely Car Industry CEOs

December 10th, 2008 · No Comments · Big Companies, Sustainability

“If they were very smart, the CEOs would drive unreleased, next-generation cars that get 100 MPG. They’d stop in a half-dozen towns along the way and invite a newspaper editorial board writer to ride shotgun for a dozen miles. They’d update their status on Twitter. They’d write a few posts for the company blog. They’d shoot video on a Flip camera and talk about how they screwed up at their first appearance, how they’re selling their fleet of corporate jets, and their plans for the future. If they behave like real people instead of CEO machines, they might arrive in D.C. backed by some pretty good word of mouth. In other words, they would prove that in these recessionary times they know what it means to be entrepreneurial, not imperial.”

From Church of the Customer Blog via 37 Signals.


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