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Mac Design Team Aim For Amusing and Pleasurable

December 17th, 2008 · 1 Comment · Big Companies

“Rather than survey a bunch of users on every decision, the Mac team decided each issue among themselves, invariably going for the option that might amuse a user the most, that would give a user the most pleasure, and therefore imbue the Mac with personality.”

Read more on TechRadar (via 37Signals).


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