GoodGuide.com provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.
It can help you answer such questions as “Is my shampoo safe?” and “What are the safest toys for my children?”
GoodGuide was started by Dara O’Rourke as “a ‘For Benefit’ startup at the forefront of integrating science and technology, working to fill a huge information gap in the marketplace.” They are well funded and have developed a series of valuable partnerships with non-profits, universities and tech companies. They were recently voted the Startup “Most Likely to Make the World a Better Place” at The Crunchies (Silicon Valley’s version of the Oscars) in the face of stiff competition from the likes of Kiva.org.
The company seems to have caught the imagination of Silicon Valley and we reckon they’re definitely one to watch! To find out more, check out the GoodGuide blog, their free iPhone application or get involved in developing the idea – they’re open to suggestions!