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Fun Opens Wallets

May 21st, 2009 · No Comments · GSOH, Small Companies

The Alamo Drafthouse, a cinema in Austin, Texas, know that they’re in the entertainment industry. From time to time they have what they call ‘Signature Events’.

These events include ‘Renegade Karaoke’:

…and a secret world-premiere of the new Star Trek film:

There’s more info over on the Church of the Customer Blog but here’s the bottom line:

Fun is contagious.
Fun spreads.
Fun inspires loyalty.
Fun opens wallets.

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