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EthicalSuperstore.com: Creating Global Change Through An Ethical Consumer Revolution

August 24th, 2009 · No Comments · Ethics, Small Companies, Sustainability

EthicalSuperstore.com

Earlier in the year I met up with a local lovely company. Hailing from the Team Valley Trading Estate in nearby Gateshead, EthicalSuperstore.com sells thousands of different groceries, gifts and gadgets from their easy-to-use website. I had a chat with founder and CEO Andy Redfern and he showed me round their offices and warehouse.

For a product to be stocked it must have established ethical credentials in at least one of the following areas: fair trade, organic, eco friendly, health and wellness promotion, education and awareness building. You can ‘shop by ethics‘ which supports their commitment to help ethical consumers ‘buy what you believe’.

Andy stressed the emphasis placed on customer service within the company. They have a generous 60 day refund or replace policy and occasionally give customers suprise shipping upgrades (a lovely trick borrowed from Zappos). They have a free customer service helpline shown on every page and a blog which they use to discuss issues and events in the wider community. Recent posts have included “Our Green Motoring Dilemma” and “Can Fizzy Drinks Ever Be Ethical?” and, of course, they maintain an active presence on Twitter.

With their warehouse space and expertise in e-commerce, the company also offers e-commerce and fulfillment services to other ethical businesses and charities. For example they run Cancer Research UK’s online gift shop and earlier this year they merged with Natural Collection – an established UK mail order company. More information on their business services can be found here.

So, for all your ethical shopping needs, check out EthicalSuperstore.com!

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