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The Bottom Line – Ecological Disposable Nappies

August 25th, 2009 · No Comments · Recycling, Small Companies, Sustainability

Naty.com

Let’s talk about nappies. Half a ton of nappies, actually. A year’s worth of disposable nappies for just one baby. Because babies poo. A lot.

Big-brand manufacturers seem to ignore the environmental impact of disposable nappies. This is very concerning. But disposable nappies are so convenient! What’s a parent to do?

Marlene Sandberg asked herself that question. She decided to develop an environmentally-friendly disposable nappy. In the face of huge competition, Naty.com was born.

Naty is uncompromising in its quest. Their Nature Babycare nappies are made from natural, sustainable materials. They are chlorine free, GM free and mostly biodegradable with a biodegradable back-sheet.

And they work. Nature Babycare nappies have won awards for being among the top-performing nappies on the market.

Naty doesn’t shout about its achievements. It can’t afford to. Continued research and development are the spending priorities.

The company relies on word-of-mouth advertising. “We want to change the world,” they say, “And we want you to help.” Naty’s Ambassador program offers incentives for customers to spread the word. Ambassadors are also allowed to influence product development and really make a difference.

Here is a small, entrepreneurial company, competing with big brands. Huge companies may be impenetrable and faceless but Naty is approachable and keen to work with consumers. Where others focus on profit, Naty’s highest priority is the environment. This is a laudable goal and one which deserves our support. And that, if you’ll pardon the pun, is the bottom line.

Rachel Pattisson is a freelance copy writer. She writes a blog called Really Rachel and you can hire her here: ThoughtTrains.co.uk.

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