In case you haven’t come across iFixit before, they’re a relatively small startup that offer detailed electronics teardowns, DIY repair guides and all the tools you’d need to do them. Basically, they’re aim is to put the power back in the hands of the consumer, when it comes to the maintenance and repair of personal electronics.
I’ve used their walk-throughs in the past for learning how to upgrade the RAM on the latest unibody MacBook Pro, as well as replacing the HDD in older MacBooks. In each case, it was a piece of cake.
If you follow my twitter account you’ll know that in the past I’ve gone on the record saying that I think in my opinion iFixit is one of the industries most underestimated companies. I’ve never come across any substantial publicity for them, in the form of blogs or anything else. The main attention they get as a company is for the awesome teardowns they publish. If you’re a gadget nerd, you’ll love them.
It’s rare to come across a company who’s business model is to fix the planet, and you know what, I believe them.
Today I put across the suggestion that they include more targeted advertising on their site, here’s the conversation in full:
You might be fooled into thinking that these were calculated responses, but I get the feeling that these folks are out to do some good. It’s nice to know there are successful businesses out there that have everyones best interests at heart.