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Business Model Of The Day: Fix The Planet

October 6th, 2009 · 1 Comment · Small Companies

In case you haven’t come across iFixit before, they’re a relatively small startup that offer detailed electronics teardowns, DIY repair guides and all the tools you’d need to do them. Basically, they’re aim is to put the power back in the hands of the consumer, when it comes to the maintenance and repair of personal electronics.

I’ve used their walk-throughs in the past for learning how to upgrade the RAM on the latest unibody MacBook Pro, as well as replacing the HDD in older MacBooks. In each case, it was a piece of cake.

If you follow my twitter account you’ll know that in the past I’ve gone on the record saying that I think in my opinion iFixit is one of the industries most underestimated companies. I’ve never come across any substantial publicity for them, in the form of blogs or anything else. The main attention they get as a company is for the awesome teardowns they publish. If you’re a gadget nerd, you’ll love them.

It’s rare to come across a company who’s business model is to fix the planet, and you know what, I believe them.

Today I put across the suggestion that they include more targeted advertising on their site, here’s the conversation in full:

You might be fooled into thinking that these were calculated responses, but I get the feeling that these folks are out to do some good. It’s nice to know there are successful businesses out there that have everyones best interests at heart.

If you’d like to follow iFixit on twitter, you can do so by going to @iFixit Head over to their site and check them out for yourselves, I guarantee that you’ll get back something useful.

Armin is as a freelance social media consultant and iPhone app project manager. He spends his spare time watching for the Next Big Thing. This post was originally published on


One Comment so far ↓

  • sales careers

    Thanks for this great share. This site is a fantastic resource. Keep up the great work here at Sprint Connection!

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